- Do put your most important content at the top; this is likely to be your logo, strap-line and main message. Your contact details are usually best placed lower down on your banner design. Further information and contact details can be provided in a leaflet or on a business card which they can take away with them.
- Don’t be tempted to over crowd your banner with lots of information. Your main message should be there to catch the eye of a potential buyer and encourage them to ask more about the products and services you offer.
“Less is More”
- Do use eye-catching colours and images in order to grab people’s attention.
- Don’t forget your banner should complement your existing branding and corporate colours and all images should be of a high quality.
“Stand Out from the Crowd”
- Do think about how your banner will be used in the future. For example, will it still be relevant and usable at events in three months’ time? Can it be used for other purposes, for example a permanent display in your shop or office reception?
- Don’t make your banner immediately useless by including information which will quickly become outdated.
“Future Proof your Banner”